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Outsourced creative direction is like hiring a one-stop shop

April 12, 2017 by Klaus Uhlig
You’re overworked, over-stretched and overwhelmed. And you certainly can’t dedicate enough time to every aspect of every HR, communications or rebranding initiative your company wants to execute. Sound familiar? These are all common signs that you and your company’s internal marketing team are stretched too thin.

What might be most surprising is that the solution to this problem is to not hire additional staff. Aside from coming at a high cost (once recruitment, onboarding and salary costs are considered), the reality is that the not-enough-time-in-a-day problem may not be a full-time one. Instead, it may be the result of a single large initiative or a ramping-up of a new program. What you need is someone to manage this temporary work overload so that you and your team can get on with focusing on core strengths.

What you need is to outsource the effort.

There are two cost-effective ways to approach this. This first is to simply outsource process-oriented or pieces of a project to creatives that fit that specific need. In other words, hire a graphic designer to do design work, a copywriter for a writing project or a professional photographer to shoot the images that supports a strategy. But this solution means that each creative only performs their silo and you or your in-house team still needs to develop the overarching strategy, campaign conceptualization or overall vision. And then it’s still up to you to manage the contractors and pull all the pieces together into one cohesive unit.

The more efficient way is to partner with a creative director. Doing so is even better than hiring new junior employees (or expensive senior employees) because you get an experienced creative thinker with superior project management skills along with their Rolodex of the best on-demand creative resources.

Your outsourced creative director forms his or her own design team so that the brand strategy, communications plan or other initiative falls completely under their umbrella and you and your employees can get back to focusing on other important projects. An outsourced creative director works side-by-side with your internal resources while also managing and liaising with the external resources (like the copywriter, graphic designer and photographer as well as an illustrator, user experience specialist and production artist) to give you one single point of accountability.

The bottom line is that outsourcing routine jobs or sudden workloads not only frees up your time and comes at a cost advantage, but it also assures high quality work.

It’s a one-stop shop to the best creative solution.

Some wear it on their sleeve

March 27, 2017 by Klaus Uhlig

A good friend immigrated to this country from Israel. To celebrate becoming a citizen, there was a party with friends. To mark her fifth year in Canada she got a tattoo, a maple leaf, a red one, which is one of the most fascinating symbol of our land. Most wear it on their sleeve or hat or on a tee shirt and that's patriotic. But, she wears it on her forearm where it reminds her of the good fortune and security of being Canadian. That's commitment; that's pride.

Eat like the person you want to become

March 20, 2017 by Klaus Uhlig

Simple narrative, engaging story, compelling message “Iss wie der, der du sein willst.”